Current Issue : April - June Volume : 2017 Issue Number : 2 Articles : 5 Articles
The paper investigates the Performance of logistics and economic growth nexus in Sub-Saharan Africa. Accordingly,\nit is conducted using a panel data analysis on the basis of 19 sub-Saharan African countries from 2007 to 2014. Though\nthe performance of Logistics is in its grass root level, it brings a meaningful change on economic growth. Inflation\nhas a significant and negative effect on growth. However, financial development, proxied by private credit and broad\nmoney supply, is insignificant. The result confirms continues human development and an efficient, liberalized and well\ndeveloped financial system are needed to bring rapid economic growth....
The aim of this study is to evaluate the effect of the external environment on the company�s strategic behavior, taking\ninto account the psychological distance and the role of market orientation of export activities. Presence and continuity\nof presence in the turbulent of international markets need to take smart approach, considering the differences in internal\nand external markets. To Increase export performance in complex environments and greatly varied with the degree of\nmarket orientation is possible. Effectiveness and continuity of presence in foreign markets requires a level of adopting\nthe design of the marketing mix.\nThe method of this research is based on practical objective and descriptive-survey. The study population of research\nconsists of experts, Supervisors and managers of international commerce exporting companies that their companies\nare excellent and food sample in 2015 Tehran province. To analyze the data collected, the researcher has used SPSS\nsoftware and Excel.\nThe results show that export market orientation positively affects the marketing mix adoption strategy and both\npositively associated with export performance. Also export marketing modifies the relationship between the export\nmarketing mix adoption strategy and export performance. Psychological distance and external environment positively\naffect marketing mix adoption....
This research was conducted to support the opening of the Asian Economic Community\nthrough the import-export logistic management operation of Thai employee competence. This\napproach is an innovative concept in Thailand with regards to the application of standard\npractices for occupation competency in logistic industries. This is the first time of Thai\nemployee competency standard measurement. This can be ensured by obtaining a\nqualification test and certification from The Institute of Thailand Professional Qualification\nStandard Institute. Export-import�s competency standard collected by using focus groups\nfrom top management and expertise employees in terms of export and import operation.\nThe research objective is to identify the standard competence of workers for export and\nimport custom operation with the standard practice in terms of the entrepreneurial\nrequirements. Furthermore, export and import competency standard be practiced for\ninternationally as ISO 17024 stand ardization. As well as export and import operation\nstandards with AEO international operations for the Asian Economic Community in 2016.\nThe research scope of the study related to custom clearance and custom broker employee in\nterm of standard of occupation competency by using the Functional Analysis, Functional Map\nwhich consists of Key Purpose, Key Role and Key Function in relation to the unit of\ncompetence which consists of Element of competency, Performance Criteria, Range\nStatement, Evidence Requirement and Assessment Guidance and setting the competency\nlevel form for each career....
Thinking about international business, means thinking about the different factors including social factors for each\ncountry, technological factor, economical factors, environmental factors and political factors as well. The following\narticle deals with the CRM strategy. It handles the STEEP analysis approach and linkage to COCACOLA Company.\nIt is a try to analyze the effectiveness of CRM strategy to generate the competitive advantage by using a comparison\nbetween the company and its competitors. It also gives the recommendation for such situation and how to implement\nit and the results in this case. The recommendation includes further leverages for the specific CRM approach chosen\nin the same case....
The aim of this research was to better understand the effects of products quality, price\nreasonableness, brand image, and attitude towards customer�s intention. This research was\nguided by four research questions: What product quality has a positive influence on express\ndelivery services a positive attitude? What price reasonableness positive influence on attitude\nto use express delivery services? What positive effect on brand image expresses delivery\nservices? What positive attitude influence on intention to use express delivery services? The\nmethodology employed was survey of 100 customers plus in-depth interviews with courier\nservice operators. Interviews and survey were conducted from August to October 2015. This\nresearch was used SEM techniques for data analyze. The results confirmed there was no\nrelationship between products quality, price reasonableness and attitude. Furthermore, brand\nimage has influence attitude. The mediating role effects of costumer�s attitude for product\nquality, price reasonableness and brand image towards customer�s intention offer new insight\ninto antecedents on costumer�s intention in a high influence. This study presents an original\ncontribution to understanding brand image effect and its attributes either directly or through\nattitude towards customer�s intention is determine....
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